Person Oliver Errichiello

The brand sociologist Prof. Dr. Oliver Errichiello has many years of experience as an international brand consultant, including at the Institut für Markentechnik Geneva and as a strategic planner in renowned advertising agencies. After studying socioeconomics and psychology in Hamburg and Lyon, he worked as a marketing manager. As Managing Director of the Büro für Markenentwicklung and director of innovation for a hospitality leader in Germany and Austria, his expertise lies in branding and advertising strategies, the genetic code of the brand, Green Brand Management, and sustainable positioning. He is professor for brand sociology and brand management at the university of applied studies in Mittweida (Germany).

The brand sociologist Prof. Dr. Oliver Errichiello has many years of experience as an international brand consultant, including at the Institut für Markentechnik Geneva and as a strategic planner in renowned advertising agencies. After studying socioeconomics and psychology in Hamburg and Lyon, he worked as a marketing manager. As Managing Director of the Büro für Markenentwicklung and director of innovation for a hospitality leader in Germany and Austria, his expertise lies in branding and advertising strategies, the genetic code of the brand, Green Brand Management, and sustainable positioning. He is professor for brand sociology and brand management at the university of applied studies in Mittweida (Germany).