A VALUEAble Future von Eberhard Dr. Schnebel | Create the good of society inside Digitization — guiding people, designing products and emotionalizing communication. | ISBN 9783947394050

A VALUEAble Future

Create the good of society inside Digitization — guiding people, designing products and emotionalizing communication.

von Eberhard Dr. Schnebel und Thomas Szabo
Mitwirkende
Autor / AutorinEberhard Dr. Schnebel
Autor / AutorinThomas Szabo
Buchcover A VALUEAble Future | Eberhard Dr. Schnebel | EAN 9783947394050 | ISBN 3-947394-05-5 | ISBN 978-3-947394-05-0
Backcover
Inhaltsverzeichnis
Leseprobe
A handbook for successful and valuable Digital Transformation.
Create the good of society inside Digitization — guiding people, designing products and emotionalizing communication.

A VALUEAble Future

Create the good of society inside Digitization — guiding people, designing products and emotionalizing communication.

von Eberhard Dr. Schnebel und Thomas Szabo
Mitwirkende
Autor / AutorinEberhard Dr. Schnebel
Autor / AutorinThomas Szabo
Implementing Digital Ethics for leading people inside and outside, connecting emotions and communication, designing the right products for the future, and empowering successful business models.
Data-Ethics and Digital Ethics become more and more a core element of the digital strategy of a company. We face increasing legal devices and increasing rules on how to adopt the digital transformation and data ethics issues: EU-GDPR, EU-Trustworthy-AI, Data-Ethics-Commission of the German Government.
To be successful, companies must establish Data-Ethics and Digital Ethics as a vital factor in their business model. We show how this will work using three elements:
Fairness: Customers should know what‘s going on, where they are, and what they may expect – if functional ethics are designing communication and brand management.
Leadership: Data-Ethics will become the value orientation in digital transformation and reasonable assistance inside grey areas – if employees understand internal freedom and possibilities.
Transparency: Products and services become traceable and understandable – if our corporate goals, our business activities and our products harmonize.