Smart Things to Know About Partnerships

A comprehensive guide to getting the most from strategic alliances This new volume in the series guides readers through the benefits and pitfalls of corporate alliances. From choosing a partner to matching cultures, goals, aspirations, and resources; from dealing with conflict to building competitive advantage in order to access new markets, technologies, and knowledge, this is a unique guide to the power of collaboration. The Smart Things series has established a reputation as a first-choice for hassled executives who want to stay in touch with the latest thinking. Each book delivers a sharp introduction to the basics as well as sharing experience and tips from the gurus on the frontiers of the field. Its innovative „build-your-own-book“ format and design create an unforgettable learning experience.