The first book to market on the hottest topic on the web
Social commerce is the new buzz word and this book will be thefirst to cut through the hype and tell you exactly what it allmeans... and how to do it. Social media has moved on, it's notenough to just be engaging your customers in fun chit-chat, now youcan sell to them directly through their favourite social mediaplatform. ASOS, the fashion website, have just set up a commercesite on Facebook and people are scrambling to follow in theirfootsteps. No longer do you have the nightmare of dragging peoplefrom their social networking site to your homepage - you canget them buying right where they are! In this follow up to ThisIs Social Media Guy Clapperton uses the same easy-to-followvisuals and instructions to break the process down and show youexactly how to set up your own social commerce operation and how tomake it a success.
Includes:
* Step-by-step guide to setting up your own commerce site withinsocial media platforms such as Facebook
* Building a loyal community who will keep coming back and buyingfrom you
* How to offer superb customer service to your social mediaconsumers
* Developing new product especially for this new environment
* Measuring your ROI
Social commerce is the new buzz word and this book will be thefirst to cut through the hype and tell you exactly what it allmeans... and how to do it. Social media has moved on, it's notenough to just be engaging your customers in fun chit-chat, now youcan sell to them directly through their favourite social mediaplatform. ASOS, the fashion website, have just set up a commercesite on Facebook and people are scrambling to follow in theirfootsteps. No longer do you have the nightmare of dragging peoplefrom their social networking site to your homepage - you canget them buying right where they are! In this follow up to ThisIs Social Media Guy Clapperton uses the same easy-to-followvisuals and instructions to break the process down and show youexactly how to set up your own social commerce operation and how tomake it a success.
Includes:
* Step-by-step guide to setting up your own commerce site withinsocial media platforms such as Facebook
* Building a loyal community who will keep coming back and buyingfrom you
* How to offer superb customer service to your social mediaconsumers
* Developing new product especially for this new environment
* Measuring your ROI
