Opportunities and Threats to Current Business Management in Cross-border Comparison 2019

European Union, Tourism, Industry 4.0 and Manufacturing,
Fair Trade, Legislation and Accounting Systems,
Customer Relationship Management, Branding and New
Trends in Marketing Communication and Distribution,
Green Marketing, Personal Marketing in Employees Recruiting,
Consumer Behavior, Cross-border Cooperation,
Development of Small and Medium-sized Firms, Profitability
of Czech and German Business Ventures, Management
Systems, Entrepreneurship and Start-ups and other
topics became the center of attention and the subject
of the exchange of knowledge and experience between
both experts and students from Czech and German universities
and their research institutes at a conference dedicated
to the new trends in business management called
„Opportunities and Threats to Current Business Management
in Cross-border Comparison 2019“.
The publication of the conference papers allows us to
continue in our research activity and use the presented
information to draw up topics for further cooperation between
Czech and German experts.