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![]( "Buchcover ISBN 9783857436116")
Structured Innovation Strategy Formulation
Featuring 9 Practical Case Studies showing Design and Implementation
von Tim Sauber, herausgegeben von Hugo TschirkyTechnology, Innovation and Management Band 11
Innovation is the arguably considered key to competitive advantage and long-term corporate success. In essence, this means that a company has to have the ability to master future fundamental changes and to excel in innovation. Companies often lack these abilities and do not devote enough attention to the key questions relating to innovation management.
Addressing this need, this book presents a new tool called The Innovation Architecture. It aims towards effective and efficient strategic decision making and increases the accuracy of innovation objectives and the paths to reach them. This concept is based on state of the art literature research and validated by nine real-world research cases, ensuring academic soundness and practical applicability. Hence, this book will serve as a practitioner guide-line for formulating an innovation strategy. The reader will learn how to use a structured approach to future activities without restricting creativity.
This book is oriented towards top management, in particular the CTO¹s and the R& D experts, as well as towards external consultants and researchers who want to ensure structured creativity in innovation-driven companies.
Innovation is the arguably considered key to competitive advantage and long-term corporate success. In essence, this means that a company has to have the ability to master future fundamental changes and to excel in innovation. Companies often lack these abilities and do not devote enough attention to the key questions relating to innovation management.
Addressing this need, this book presents a new tool called The Innovation Architecture. It aims towards effective and efficient strategic decision making and increases the accuracy of innovation objectives and the paths to reach them. This concept is based on state of the art literature research and validated by nine real-world research cases, ensuring academic soundness and practical applicability. Hence, this book will serve as a practitioner guide-line for formulating an innovation strategy. The reader will learn how to use a structured approach to future activities without restricting creativity.
This book is oriented towards top management, in particular the CTO¹s and the R& D experts, as well as towards external consultants and researchers who want to ensure structured creativity in innovation-driven companies.