"Rigorous, engaging, and immediately applicable - using the concept of a master narrative, the authors provide concrete answers to one of today s most pressing questions: What makes al-Qaeda s message so compelling? This book is a must read for anyone - students, practitioners and analysts - who wants to better understand al-Qaeda's messaging strategies and identify effective ways to counter al-Qaeda's resonance.„ - Jarret Brachman, PhD, author, Global Jihadism: Theory and Practice, and Managing Director, Cronus Global

“Extraordinary in breadth, rich in historical depth and far-reaching in its implications, an authoritative text on the ideological master-narratives of extremists has finally arrived. This outstanding book offers essential reading for all those involved in crafting strategic policy aimed at combating extremist narratives." - John Horgan, Director, International Center for the Study of Terrorism, Penn State University