From the reviews:

„A single-authored introduction to the emerging field of health communication. … This book outlines strategies for better communication between health care professionals and patients, as well as principles for developing health communication initiatives aimed at the general public. … Recommended Readership: Health care professionals with a focus on health communication as a specialty, health care markets, and students in the fields of communication, public health, and health care administration.“ (Thomas C. Shives, Mayo Clinic Proceedings, Vol. 81 (5), May, 2006)