Reihe Contributions to Management ScienceGerhard Aust × Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic AnalysisGerhard AustSpringer International PublishingSoftcover201653,49 € Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic AnalysisGerhard AustSpringer International PublishingHardcover201453,49 € Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic AnalysisGerhard AustSpringer International PublishingeBook201453,49 €