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Reihe Contributions to Management Science

Christine Falkenreck ×

Buchcover Reputation Transfer to Enter New B-to-B Markets

Reputation Transfer to Enter New B-to-B Markets

Measuring and Modelling Approaches

Christine Falkenreck

Buchcover Reputation Transfer to Enter New B-to-B Markets

Reputation Transfer to Enter New B-to-B Markets

Measuring and Modelling Approaches

Christine Falkenreck

Buchcover Reputation Transfer to Enter New B-to-B Markets

Reputation Transfer to Enter New B-to-B Markets

Measuring and Modelling Approaches

Christine Falkenreck