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Economy, Company, Management
Introduction to Business Administration
von Jean-Paul Thommen und Stefan N. GrösserThis book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.