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WHEN PAINTING BE SMART
THREE ESSAYS ON A HIDDEN CHAMPION ON ITS 125TH BIRTHDAY
von Sina Bohnen, Horst Rogusch und Anne Dr. Kitsch, herausgegeben von Horst RoguschThis book describes, on the occasion of a 125th anniversary, the development
of a „family business“ that has taken on the task of shaping a niche sector
that is rather very traditional and fragmented in terms of market potential. By
increasing its turnover eighty-fold over the last 45 years, it has demonstrated
great success, which its employees can point to with pride. At the same time,
may they also understand the meaning and purpose of their existence, which
is rooted in a macroeconomic context and develop it further!
of a „family business“ that has taken on the task of shaping a niche sector
that is rather very traditional and fragmented in terms of market potential. By
increasing its turnover eighty-fold over the last 45 years, it has demonstrated
great success, which its employees can point to with pride. At the same time,
may they also understand the meaning and purpose of their existence, which
is rooted in a macroeconomic context and develop it further!